Hask Keratin Protein Smoothing Shampoo 3 Pack

Sustainability is the focus. Smaller sizes and lighter weights of products lead to lower carbon emissions. We established Compact by Design to identify products that, though they may not look vastly different, have a more efficient design. Removing excess air and water from products results in less packaging required and more efficient shipping. On a larger scale, these minor differences in product size and weight translate to significant reductions in carbon emissions. There are numerous ways products can meet the Compact by Design criteria:

Lighter product weights mean less fuel is required to transport each unit, lowering the carbon footprint of shipping and distribution. For example, a lightweightshipping container holds more units and requires fewer trips to deliver the same total volume of products. Concentration of liquid or powder-based products removes the need to ship excess water weight, again reducing the environmental impact of transport.

Compact packaging designs also contribute to the Compact by Design program's goals. Eliminating bulky, air-filled packaging decreases the overall size of the product, allowing more units to fit in each delivery vehicle. This drives down the number of trips needed and the associated carbon emissions. Compressed packaging formats like tablets or dissolvable sheets take up less space than traditional containers, amplifying the sustainability benefits.

In some cases, products may maintain the same net volume or weight but be reconfigured into a more compact shape. This streamlined design enables more efficient use of shipping space, cutting down on wasted air pockets and void spaces. Rethinking the product form can yield meaningful improvements in transportation efficiency and emissions.

The Compact by Design certification identifies products that have been thoughtfully designed to reduce their environmental impact, even if the changes are not immediately visible to the consumer. By highlighting these incremental yet impactful adjustments, we hope to encourage more brands and manufacturers to prioritize sustainability in their product development and packaging decisions. Small modifications accumulate to create substantial reductions in carbon footprint across global supply chains and distribution networks.

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